Spokane Guilds’ School & Neuromuscular announces new name: Joya Child & Family Development.
After nearly 60 years of service, Spokane County’s only non-profit provider of comprehensive developmental therapy for children ages birth to three has a new name and brand!
New name. New brand. New facility
In 2018, we embarked on a new name and brand that better reflects the joy, positivity, care and experience we deliver to children and families.
The strategic decision to rebrand as Joya Child & Family Development comes at an exciting time of change and growth for our organization. With plans underway for a larger facility in the University District, we aim to double our capacity so we can serve more children and families in Spokane County. The new name and brand bring greater awareness around the total care we provide to help children realize their potential.
Where every child is limitless
Joya started as the Spokane Guilds’ School & Neuromuscular Center in 1960, when a group of caring women — the Guilds — began providing respite care for families of children with developmental disabilities. Today, we continue to serve children age birth to three with delays and disabilities, but we also serve their families — providing the hope, belief and compassionate care to reveal their child’s potential.
Our new brand embodies our commitment to helping both kids and families thrive through comprehensive care that includes assessment, therapy, education and support.
“Our new brand is a reminder that no matter what, children should be treasured and their lives filled with joy and possibility.”
— Dick Boysen, Executive Director of Joya Child & Family Development
The name & logo
Inspired by the word “joy,” “Joya” has roots that mean “jewel,” “gem” and “treasure.” This is how we think of the children we serve. Each child is a person to be discovered, revealed and treasured — and cherished for unexpected beauty and joy.
Joya’s logo conveys optimism and possibility, symbolized by the light that rises above and shines through a cloud. Bright colors bring the joy of our name to life — even the “y” in the logo mark seems to be a smile.
“Above all, our rebrand—and our organization—is about improving health and enriching lives. We truly believe each child is to be celebrated. We give families hope and help reveal their child’s potential.”
—Dick Boysen, Executive Director at Joya Child & Family Development.
Learn more
- See the brand one-sheet for details about the new brand.
- View our brochure to learn about our work and share it with others.
- Use our partner resources to share the news with colleagues and friends. Download accompanying social graphics.